T. Marzetti Co. v. Roskam Baking Co

Marzetti, which markets five varieties of “New York Brand the Original Texas Toast” croutons, sued under 15 U.S.C. 1125(a) alleging infringement based on Roskam’s use of the mark “Texas Toast” on its packaged croutons. The district court agreed with Roskam that the terminology is generic when describing a type of crouton, so that the mark “Texas Toast” is not entitled to trademark protection and that even if “Texas Toast” were a protectable mark, Roskam’s use did not create a likelihood of confusion among consumers. The Sixth Circuit affirmed, citing the generic quality of the mark. View "T. Marzetti Co. v. Roskam Baking Co" on Justia Law